Marketing for Law Firms That Actually Works
You didn’t become a solicitor to play guessing games with Google. If your firm isn’t getting seen, or getting leads, your marketing isn’t working. Let’s change that.
Is Your Law Firm Struggling with This?
Before we talk about what we do, let’s be honest about what’s not working.
- Not showing up in Google or Maps when someone searches
- Wasting money on ads that don’t deliver leads
- A website that gets visits… but no calls
- Competitors showing up everywhere online, and you’re invisible
- Not sure what’s actually working in your marketing
- Relying on referrals and hoping someone calls
You’re not alone. Most firms face the same issues, until they fix the right things.
Marketing for Solicitors, Attorneys and Law Practices, Done Right
We help law firms grow through honest, no-nonsense digital marketing. You won’t get a cookie-cutter package. You won’t get locked into long contracts. And you won’t get confused by jargon or flashy dashboards. You’ll get focus. Clarity. And results. Our work covers:
Local SEO
Rank in Local Search & Google Maps
Make sure your firm shows up when people search “solicitor near me.” We optimise your Google Business Profile, citations, and on-site content to dominate the local pack.
Search Engine Optimisation
Appear Higher in Search, Organically
Bring in consistent, qualified traffic without paying per click. We optimise your site, structure, and content to rank for keywords your ideal clients are Googling.
Local Service Ads (LSAs)
Only Pay for Real Leads, Not Clicks
Show up at the very top of Google with the Google Screened badge. We set up and manage LSAs so you only pay when someone calls, not for random clicks or views that never convert.
Video Marketing
Use Video to Build Instant Trust
Show the human side of your practice. We create professional, short-form videos that explain your services, boost rankings, and help people feel confident calling you.
Content Marketing
Turn Legal Know-How Into Leads
We write service pages, blogs, FAQs and location content that answer real questions, helping your site rank better and convert more readers into clients.
Website Optimisation
Optimise Your Website to Win Clients
We fix what’s slowing your site down, poor layout, weak content, confusing CTAs, and mobile issues, so your website works 24/7 to convert visitors into qualified enquiries.
Why Law Firms Work with BSM Legal Marketing
We don’t just promise more leads, we deliver results you can track and trust.
1. We Know the Legal Industry
- We work exclusively with solicitors and law firms
- We understand SRA rules and compliance risks
- No generic campaigns, everything is practice-specific
- Built to help you rank, convert, and stay ethical
2. We Focus on What Matters
- More visibility where it counts, Google, Maps, YouTube
- Strategies built around enquiries, not traffic
- Everything leads back to leads (and actual cases)
- We only recommend what works
3. We Don’t Lock You in
- No long contracts or sneaky tie-ins
- Month-to-month, transparent and flexible
- If we’re not delivering, you’re free to go
- That’s how we stay sharp
4. We Handle the Tech (So You Don’t Have To)
- SEO, LSAs, site speed, content, it’s all done for you
- We manage and monitor everything behind the scenes
- You get clear reports, no noise, no fluff
- Focus on your clients while we handle the rest
5. We Write in Plain English
- Your content won’t sound like a legal textbook
- We write how your clients think and search
- Pages are built to rank and convert, not confuse
- And yes, we fix jargon-heavy pages too
6. We Stay Small on Purpose
- We don’t work with 100s of firms at once
- You won’t be passed between account managers
- You’ll work directly with experts, every step
- More focus, more care, more results
Who’s Behind BSM Legal Marketing
I’m Paul Birkett, a digital marketer and former sports/F1 photographer and Oscar-winning visual effects artist turned SEO strategist. I’ve helped businesses grow online since 2010 and now focus solely on law firms.
You’ll work directly with me, no fluff, no junior handovers, just clear strategy, content and results.
Why Work with Me?
- Specialist in SEO, Local SEO, Video & Lead Generation for law firms
- Based in Orpington, Kent, working across the UK
- Straight-talking, data-led and fully SRA-compliant
- You’ll deal with me directly, no junior account managers or handoffs
Want to know if we’re a good fit?
How We Generate Leads
No recycled traffic. No shady tactics. Just a simple, proven process that helps people find your firm and get in touch. We don’t overcomplicate things, we focus on four steps that work.
1. Find Prospects
2. Write Messages
3. Execute
4. Close Deals
Want More Qualified Legal Leads Without the Guesswork?
You don’t need vague promises or flashy dashboards. You need calls, emails, and contact forms that lead to real cases. Whether you want to rank in Google, show up in Maps, or run Local Service Ads that actually work, we’ll build a clear plan to get you there.
Our Latest News
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