Law firms should publish content consistently, with established firms aiming for 2-3 posts per week and new firms maintaining at least one post weekly.
My recommendations:
- Established firms: 2-3 posts per week
- New firms: 1 post per week minimum
- Small firms: Bi-weekly, but high quality
I’d rather see one brilliant post monthly than four mediocre posts weekly.
Quality beats quantity. Every time.
If you want a structured publishing plan, explore our SEO-driven content marketing for law firms.
For more content marketing FAQs, you can see here.