Law firms should avoid writing only for search engines, using excessive legal jargon, inconsistent publishing, and failing to include clear calls-to-action.
Fatal Mistakes:
- Writing only for search engines
- Using excessive legal jargon
- Inconsistent publishing schedules
- No clear calls-to-action
- Ignoring mobile readers
Better Approach:
- Write for real people first
- Use plain English
- Stick to regular publishing
- Include clear next steps
- Optimise for mobile
Remember: helpful content converts better than “clever” content.
To avoid costly errors and build authority, explore our professional content marketing for solicitors.
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