Yes, law firms must comply with professional advertising regulations:
SRA Compliance (UK)
- Solicitors must ensure all publicity is accurate and not misleading, including charges and circumstances for client payments.
- Unsolicited approaches to members of the public are prohibited, except for current or former clients.
- Marketing material must not make misleading statements about success prospects, award levels, or established ombudsman schemes.
Fore more guidance, check out the SRA here:
- Unsolicited approaches (advertising) to members of the public
- SRA issues warning notice on unsolicited approaches and cold calling
- Marketing your services to members of the public
General Requirements
- Starting in select jurisdictions, Google is implementing additional identity verification for lawyers in Local Services Ads, requiring lawyers to be affiliated with the advertised business.
- All advertising must comply with local bar association rules and professional conduct standards
- Claims about results or success rates must be accurate and substantiated
For more questions and answers about LSA go here.