Absolutely, LSAs are most effective as part of an integrated digital marketing strategy:
Complementary Approach
LSAs are great for driving immediate results, but SEO ensures long-term organic traffic to your site. They should not be viewed as competing strategies.
Multiple SERP Appearances
If you leverage both SEO and Local Services Ads, you improve the odds that a searcher will land on your site by appearing twice in the search results. With a holistic approach, you can have your LSA at the top, Search Network Ad below, and if you’re in the local pack and organic results, you’ll appear four times on the first page.
Strategic Integration
You can combine Local Services Ads with SEO, Google Ads, and Local Search Ads to maximize the number of times your website appears for a search query – increasing the odds your result gets clicked dramatically.
Market Coverage
LSAs won’t appear for informational searches like “chest pain after car accident” or “can I sue for slip and fall.” SEO helps capture these earlier-stage prospects before they’re ready to hire an attorney.
For additional Local Services Ads insights, you can read more here.