Effective Google Local Services Ads (LSA) management requires quick lead response times, regular budget adjustments, profile optimisation, and continuous performance monitoring.
LSA Weekly Tasks:
- Adjust budgets based on capacity
- Respond to leads within minutes
- Monitor lead quality
- Update service areas
LSA Monthly Reviews:
- Analyse cost per lead trends
- Review conversion rates
- Optimise profile information
- Check competitor activity
Critical Success Factor: Response time. LSA leads expect immediate contact. Wait an hour, they’ve called someone else.
More Google Local Service Ads questions can be found here.