Basic Requirements for Google Local Service Ads
Business Prerequisites
- Verified Google Business Profile
- At least one Google review with average rating of 3.0 or higher
- Physical business address in service area
- Active professional insurance
Legal Requirements
- Active membership with Solicitors or Barrister regulation authorities for each member in the firm (UK)
- Active bar membership with “Active” status for featured attorney
- Current professional liability insurance
- Clean disciplinary record
Verification Process Steps
Documentation Required
- Professional headshot for featured attorney
- License details and verification
- Business registration documents
- Social security number, tax filing number, driver’s license (front and back)
Background Check Process
Google uses external providers like Pinkerton for background verification, which takes 3-4 weeks to complete.