Primary LSA Performance Metrics
LSA Lead Generation Metrics
- Number of qualified leads generated
- Cost per lead (CPL) for each practice area
- Lead quality ratings and conversion rates
- Geographic distribution of leads
Local Service Ads Financial Metrics
- Return on Ad Spend (ROAS) – ideal target is above 3x
- Revenue generated from LSA leads
- Cost per converted case (e.g., average $960 for personal injury)
- Monthly ad spend vs. monthly revenue from LSA clients
LSA Operational Metrics
- Call duration and response times
- Response time to leads (affects ranking)
- Lead-to-consultation conversion rate
- Disputed vs. valid leads ratio
Advanced Analytics in Local Service Ads
Access detailed performance dashboards showing phone numbers that called from ads, call duration, geographic area, price per call, and other analytics to drive informed business decisions.
For additional Local Services Ads guidance and answers, you can find more information.