Law firms can measure marketing ROI by tracking qualified leads, cost per acquisition, conversion rates, and client lifetime value rather than vanity metrics like website traffic.
I track what matters:
| Metric | Why It Matters |
|---|---|
| Qualified leads | Real inquiries, not time wasters |
| Cost per lead | How much each inquiry costs |
| Conversion rate | Leads that become clients |
| Average case value | Revenue per marketing client |
| Client lifetime value | Long-term relationship worth |
If you can’t measure it, you can’t improve it.