Law firms should typically spend 3-7% of their annual revenue on marketing, though this varies significantly by practice area and competition level.
Personal injury? You might need 10-15%. The competition is fierce. Estate planning? Maybe 2-3%. Less competition, different client behaviour.
I tell my clients to start with 5% and track everything. What brings in clients? Double down. What doesn’t? Cut it.
Don’t guess. Measure.