To optimise your Google Business Profile, complete every section with accurate information, add high-quality photos, collect reviews, and post regular updates to show Google your business is active.
The Non-Negotiables:
- Complete every section (I mean EVERY section)
- Choose specific categories (“Personal Injury Solicitor,” not “Lawyer”)
- Add high-quality photos (team, office, not stock images)
- Collect reviews (ask every satisfied client)
- Post updates regularly (show you’re active)
The Details That Matter:
- NAP consistency (Name, Address, Phone – same everywhere)
- Business hours (accurate, always)
- Service areas (where you actually work)
- Attributes (parking, accessibility, languages)
I audit many profiles yearly. Most are half-finished disasters.