Online reviews are critical for local SEO because they serve as trust signals to Google and influence 82% of consumers’ decisions when choosing legal services.
98% of consumers read online reviews before choosing legal services. 82% won’t consider a firm with poor reviews.
But here’s what most firms get wrong, they only ask for reviews when things go well. Ask every client. Good reviews outweigh the occasional bad one.
Respond to every review. Even the nasty ones. Shows you care about client feedback.