Local SEO for law firms is the process of optimising your online presence to appear in local search results when potential clients search for legal services in your area.
It’s different from regular SEO. Local SEO focuses on geography, not just expertise.
When I do local SEO for law firms, I’m fighting for three spots. The Local Pack. Those three businesses that show up with map pins.
Get in there, you win. Miss it, you’re invisible.