Local SEO is crucial for law firms because legal services are inherently local, and 68% of clicks go to the top three local search results.
People want solicitors they can meet. They want local knowledge. They want someone who understands their area.
Here’s what I see in the data:
- 60% of mobile users call businesses directly from search results
- “Near me” searches grew 150% faster than regular searches
- Local Pack results get more clicks than paid ads
Miss local SEO, miss clients. It’s that simple.