Start with what clients actually ask you, then use keyword tools to find related terms with good search volume and hiring intent.
High-Value Keywords:
- Practice area + location (“divorce solicitor Manchester“)
- Question-based searches (“how much does divorce cost“)
- Problem-focused terms (“unfair dismissal help“)
- Process searches (“probate process UK“)
Tools I Use:
- Google Keyword Planner (free, basic)
- SEMrush (paid, comprehensive)
- Answer The Public (question-based searches)
- Google Autocomplete (real user behaviour)
Don’t just chase high-volume keywords. Target keywords that indicate hiring intent.