Consumer-facing practice areas with urgent, local needs work best for Local Services Ads, particularly personal injury, family law, and criminal defence.
Perfect for LSAs:
- Personal injury
- Family law/divorce
- Criminal defence
- DUI/driving offences
- Employment disputes
Less suitable:
- Corporate law
- Commercial property
- International law
- Niche specialties
The pattern? Consumer-facing practices with urgent needs perform best.
There are many more FAQs about Google Legal Service Ads for law firms here.