- Home
- Content Creation
Content Creation for Law Firms That Want to Be Found and Trusted
If your website doesn’t explain things clearly, your clients will go elsewhere. Great content makes your firm easier to find, easier to trust, and easier to contact.
Why Content Still Matters for Legal Marketing
People search for answers before they search for a solicitor. They ask Google:
- “How much does a divorce cost?”
- “Can I be fired on sick leave?”
- “Do I need probate if there’s a will?”
If your site answers those questions well, Google notices, and so do your future clients.
That’s why strong content drives rankings. But it also builds trust. When someone feels understood, they’re more likely to pick up the phone.
What’s Wrong With Most Legal Website Content?
Here’s what we usually find:
- Waffle. Jargon. Vague legal speak.
- Pages that say nothing. Blogs that go nowhere.
- No location terms. No keywords. No real answers.
- Paragraphs written for lawyers, not clients.
Good content solves all of that, and helps people take action.
What We Do: Content Marketing Services for Solicitors and Law Firms
We write with a purpose, to help you rank, connect, and convert. Here’s how we make your content work harder:
1. Service Page Copy That Converts
- Clear, human-first writing for each of your services
- Structured with SEO in mind, headers, keywords, calls to action
- Explains who you help, how you help, and what to do next
- No jargon, no guesswork, just answers clients understand
2. Local Area and Location Pages
- Create or refresh town/city pages that target “[service] in [location]”
- Make them readable, not spammy or copy-paste content
- Link properly to your main service pages
- Help you rank locally without using ads
3. SEO Blog Writing That Builds Authority
- Blog posts based on real search terms and client concerns
- Use questions, lists and examples for easy reading
- Include FAQs, schema markup and internal links
- Keep content fresh, helpful and always relevant
4. FAQs and Helpful Resource Pages
- Answer the questions your clients are already Googling
- Use plain English and simple structures
- Help your website earn featured snippets in search
- Build trust before someone ever speaks to your firm
5. Old Content Audits and Fixes
- Review what’s on your site right now
- Keep what’s useful, rewrite what’s weak, bin the rest
- Update titles, keywords, internal links and CTAs
- Bring older pages back into your SEO plan
6. Content Upload and On-Site Placement
- Format and upload new content into your CMS
- Add titles, meta descriptions and ALT text for SEO
- Link to other relevant service and blog pages
- Check the content looks good on mobile and desktop
What You’ll Get
- Pages that sound human, not like a textbook
- More visibility for local and service-specific searches
- Content that supports your SEO and lead generation
- Writing that matches your tone and values, not generic templates
Let’s Fix the Words That Are Costing You Leads
If your website doesn’t speak clearly, it won’t convert. Let’s change that.
Book a Free Call. We’ll review your pages, spot the gaps, and show you how content could bring in better clients.