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Local SEO for Law Firms: Be Found First, Not Forgotten
If your firm doesn’t show up in Google Maps, your competitors will. Local SEO gets your practice seen, by the right people, in the right place, at the right time.
And yes, it’s what makes the phone ring.
Why Local SEO Matters More Than Ever
People looking for a solicitor aren’t flipping through the Yellow Pages. They’re typing “family solicitor near me” into Google.
If your firm isn’t in the local 3-pack, that box at the top of Google Maps, you’re losing business. To firms who are. Even if they’re not better than you.
Local SEO isn’t about fancy tricks. It’s about showing Google (and your potential clients) that you’re the go-to law firm in your area. And we’ll help you do exactly that.
What’s Stopping You from Ranking Locally Right Now?
Here’s where most firms go wrong:
- Your Google Business Profile is half-filled or outdated
- Your office name, address and phone (NAP) isn’t consistent online
- You’ve got 3 reviews. One’s from 2018
- You’re not showing up for the services you actually offer
- Your site doesn’t mention local areas clients are searching for
- You’ve never asked a happy client to leave a Google review
If any of that sounds familiar, it’s fixable. And that’s where we come in.
What You’ll Get with Local SEO
- More visibility in your local area
- More qualified enquiries from people nearby
- A stronger online reputation
- Better rankings in Google Maps
- Consistent results over time, not a short-term spike
This is law firm local SEO that works quietly in the background, bringing in new clients without the need for ads or cold outreach.
We Help Law Firms Get More of the Right Clients Online
We work with solicitors, attorneys and law practices that want clear results, not marketing waffle.
If you’ve ever wasted money on SEO, PPC or agency fluff that delivered nothing, we get it. We’re different. We focus on visibility, lead generation, and conversions, not just traffic.
Whether you’re a sole practitioner or a growing firm, we’ll help you get more enquiries without wasting time or budget.
1. Google Business Profile Set Up & Optimisation
- Claim and verify your listing properly
- Add the right legal categories and services
- Write a clear, compelling business description
- Add photos, opening hours, and CTAs to increase enquiries
2. NAP Clean-Up & Local Directory Listings
- Check your Name, Address, and Phone (NAP) across the web
- Fix incorrect or inconsistent listings
- Submit to top legal and local directories
- Remove duplicates or outdated entries
3. Local Keyword Optimisation on Key Pages
- Add your town, city or region to page titles and headers
- Update service pages with relevant local phrases
- Optimise meta descriptions and page content for local terms
- Add or refine location-specific landing pages
4. Review Strategy That Builds Trust
- Help you get more 5-star reviews from happy clients
- Create templates and reminders that make it easy to ask
- Respond to reviews to show credibility and care
- Monitor review platforms and flag fake or negative spam
5. Google Maps Visibility Boost
- Improve signals that affect map rankings
- Add services, posts and questions to your profile
- Guide clients to leave reviews through the right channels
- Track how your profile performs month to month
6. Monthly Reporting & Continuous Improvements
- Track your rankings, traffic and reviews with simple reports
- Spot which areas are performing, and which need work
- Test new ideas and improve based on real data
- Keep your listings updated as your business changes
What You’ll Get with Local SEO
- More visibility in your local area
- More qualified enquiries from people nearby
- A stronger online reputation
- Better rankings in Google Maps
- Consistent results over time, not a short-term spike
This is law firm local SEO that works quietly in the background, bringing in new clients without the need for ads or cold outreach.
Is Local SEO SRA Compliant?
Yes. 100%.
We don’t cold call. We don’t use fake reviews. We don’t publish misleading claims.
Everything we do follows SRA rules, including:
- Accurate and truthful listings
- Transparent review generation (no review gating)
- Ethical lead generation, no unsolicited outreach
We help you get found in ways that are professional, sustainable, and fully above board.
Who This is For
This is for you if:
- You want more clients in your local area
- You’ve tried ads but the leads were flaky
- You rely too heavily on referrals
- Your competitors are beating you in local search
- You’re not sure how to grow online without breaching SRA rules
You don’t need to know SEO. You just need someone who does, and who knows the legal world.
What Happens if You Don’t Fix it?
Your competitors, even the average ones, will keep scooping up the local work. You’ll keep relying on the same old referrers. And every week you delay, another client Googles “solicitor near me”… and never sees your name.
Let’s Put Your Firm on the Map
Literally. We’ll get your Google profile sorted, boost your reviews, clean up your listings, and help you own your local area.
Book a Free Call today. We’ll show you what’s wrong, what’s missing, and how to fix it.
No waffle. No fluff. Just results.