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Google Local Service Ads (LSAs) for Law Firms That Want the Phone to Ring
These ads sit above everything else on Google, and they only charge you when someone calls. That’s why they work so well for law firms.
If you’re not using LSAs, your competitors probably are.
Why LSAs Are Perfect for Legal Services
When someone needs legal help fast, they don’t scroll. They click the first firm they see at the top. That’s Local Service Ads.
They show your firm name, your reviews, your phone number, and a “Google Screened” tick of trust. No wasted clicks. No guessing games.
You only pay when someone picks up the phone and gets in touch.
But Setting Up LSAs Isn’t Always Easy
Here’s what slows most solicitors down:
- Google’s verification process is confusing
- Legal categories aren’t listed properly
- You’re missing profile details that boost visibility
- Your account is live, but it’s not showing up
- You’ve got leads — but they’re poor quality
- Your budget gets spent with nothing to show for it
We fix that. We’ve set up and managed LSAs for solicitors across multiple practice areas, from family and probate to personal injury and conveyancing.
What We Do: Google LSA Setup and Management for Law Firms
We don’t just switch the ads on. We manage every part, from setup to lead quality. Here’s how we make LSAs work for your law firm:
1. Full Setup and Google Screening
- Apply for your Google Screened badge
- Handle business verification and legal checks
- Upload ID, insurance and SRA-linked info
- Choose the right practice areas and regions
2. Profile Optimisation That Gets Clicks
- Add hours, service types, and service areas
- Write listing copy that encourages action
- Upload professional photos and your logo
- Highlight your best reviews up front
3. Review Strategy for Better Rankings
- Help you request reviews legally and politely
- Guide your team on timing and approach
- Monitor reviews for feedback and reputation
- Respond to build trust and client confidence
4. Lead Tracking and Budget Control
- Track calls, messages and conversion rates
- Set daily or weekly budget limits
- Identify what locations bring results
- Block spam leads and reduce wasted spend
5. Monthly Performance Checks
- Review ad performance and enquiry types
- Spot drop-offs or high-cost calls
- Adjust bids to focus on top areas
- Provide reports with leads and call recordings
6. Ongoing LSA Optimisation and Updates
- Add new services or change locations as needed
- Update your profile with fresh photos or text
- Stay current with Google’s latest LSA rules
- Improve results through continuous testing
Why LSAs Beat Regular Google Ads for Legal Firms
Traditional PPC ads charge per click. LSAs charge per lead. That’s a big difference.
Someone can click a normal Google Ad, land on your homepage, and bounce. You still pay.
With LSAs, you only pay when someone contacts you. That’s why your cost-per-lead is often lower, and easier to measure.
They also come with the “Google Screened” badge, which adds credibility.
SRA-Friendly Advertising That Works
We don’t run anything that breaks compliance. Your LSA profile is accurate, transparent, and follows SRA rules:
- No misleading claims
- No pushy tactics
- No hidden terms
- No cold calling or unsolicited outreach
This is marketing that builds trust, not complaints.
Who This Works Best For
- Solicitors in competitive areas (London, Birmingham, Manchester, etc.)
- Firms offering consumer-facing services like family, wills, employment, PI
- Legal practices looking for quick, measurable leads
- Anyone already running PPC but getting poor results
What You’ll Get
- Verified LSA setup
- Profile copywriting and optimisation
- Call tracking and lead quality review
- Monthly management and reporting
- Leads you can actually follow up with
This is one of the most effective law firm marketing services for quick wins.
Let’s Get Your Phone Ringing
Whether you’ve tried LSAs before or you’re starting fresh, we’ll handle the hard parts and focus on what matters, leads.
Book a Free Call. We’ll check if LSAs are right for your practice, show you what setup looks like, and talk through costs and next steps.