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Website Optimisation for Law Firms That Need More Than a Pretty Homepage
If your site looks good but brings in nothing, it’s not working. Your website should feel simple, fast, and clear, and it should turn visitors into enquiries.
Let’s make it happen.
Why Most Law Firm Websites Don’t Convert
It’s not always about the design. It’s about function.
People visit your site because they’re looking for help. But if they don’t know what you do, where you are, or how to get in touch, they’ll leave.
That’s where website optimisation comes in. We take what you already have and make it work harder.
Common Website Problems We Fix
- Phone numbers that are hard to find
- Slow load times, especially on mobile
- Pages with no clear next step
- Jargon-heavy text with no real benefit to the reader
- Forms that don’t work or take forever to fill in
- Content that ranks badly or not at all
We don’t need to rebuild everything. We just fix what’s slowing you down.
What We Do: Website Optimisation for Solicitors and Law Firms
We make your site faster, clearer, and easier for people to take action. Here’s how:
1. Site Speed and Mobile Performance
- Compress large images and improve load times
- Fix layout issues across mobile and tablet screens
- Strip out code or plugins that slow things down
- Make your site feel smooth, not sluggish
2. Navigation and Page Flow Fixes
- Tidy up your menus and make them easier to follow
- Add helpful links between related pages
- Reduce the number of clicks it takes to find key info
- Help visitors move through your site without getting stuck
3. Clear Calls to Action (CTAs)
- Add simple “call now” and “email us” buttons where they matter
- Make sure contact links work on mobile
- Place CTAs where users are most likely to click
- Turn browsers into enquiries with a single action
4. Contact Forms and Enquiry Paths
- Shorten forms so people don’t give up halfway
- Test every form for functionality and delivery
- Add thank-you messages or follow-up guidance
- Track which pages bring the most form submissions
5. On-Page SEO Alignment
- Update page titles, meta descriptions and headers
- Add keywords based on search intent and location
- Link service pages together properly
- Improve structure so Google (and people) understand it
6. Content Placement and Readability
- Reorganise content into short, readable sections
- Use lists, FAQs and bold headings for clarity
- Highlight benefits, not just features
- Make your copy easier to read, even on mobile
What You’ll Get
- A website that feels easier to use, and gets better results
- Clearer messaging that matches your services
- Faster loading across devices
- Pages that guide people toward contacting you
Higher conversion rates and more leads from your existing traffic
Ready to Stop Losing Leads on Your Own Website?
Let’s find out what’s working, and what’s costing you enquiries.
Book a Free Call. We’ll go through your site, test it like a visitor would, and show you what to fix first.