Video marketing must comply with SRA regulations, avoiding guaranteed outcomes, misleading claims, and client confidentiality breaches while including appropriate disclaimers.
Avoid These Mistakes:
- Guaranteeing case outcomes
- Misleading success rate claims
- Client confidentiality breaches
- Unsolicited testimonials
- Unsubstantiated expertise claims
Safe Practices:
- Use disclaimers where appropriate
- Focus on process, not promises
- Get written consent for testimonials
- Review content with legal counsel
- Include clear contact information
When in doubt, err on the side of caution.
If you want compliant campaigns that still generate enquiries, explore our video marketing services for solicitors and law firms.
For more video marketing FAQs, you can read more.