While law firms can technically do SEO themselves, most lack the time, expertise, and resources to compete effectively against firms using specialist legal SEO agencies.
I see firms try DIY SEO all the time. They read a blog post, install Yoast, and think they’re sorted.
DIY SEO fails because:
- Algorithm changes constantly
- Technical expertise required
- Time-intensive process
- Easy to make costly mistakes
- Compliance considerations
DIY works when:
- You have dedicated marketing staff
- You understand technical SEO
- You have months to see results
- You enjoy learning complex subjects
Most firms waste 6-12 months on DIY attempts before calling me.